I was invited to give a presentation on Best Practices for Musicians on Facebook last week at SXSW and thought it would be helpful to share my slides from the talk and some audio excerpts that were posted online for those who couldn’t make it to the conference.
I tried to tailor this talk toward practical things that you can do today. In particular, I spent a bit of time on how to optimize your page using the new Timeline view, now that Facebook is changing all Band/Musician pages to this format on 3/31/2012. I also spoke about the three voices you can use in your status updates to keep things interesting, and some strategies you can use to grow your fanbase both in the realworld at Gigs and using Facebook advertising.
Presentation
Audio Excerpts
Taped on 03/15/12 with audio app TINYVOX
Pin and star updates to your FB timeline
Three voices for bands posting to Facebook
Real world fans – get them online with you
Facebook advertising for bands
Social Media Best Practices for Twitter
Todd Tate of SF Music Tech gave a killer presentation on Twitter for Musicians after my talk, click the link to check out his slides
One Comment
Some great ideas in that slide show. I’m interested in the fact you some to be condoning (as a fundamental part of the new timeline strategy) bending FB’s rules against calls to action in the Cover pic. Isn’t this dangerous? If someone was banned for doing this it could cost them a fan base.. you say it’s ‘hard to police’. Any inside info? Strikes me they’d just need some OCR software scanning all cover pics and to be matching it against common CTA keyword (‘buy”, “click” etc) and you’d be screwed..
To be clear I really wish we could do what you were suggesting safely, it’s the biggest issue with the new layout for marketers of anything – but until I’m convinced we’re not going to get banned for breaking FB’s TOS I don’t think it’s a great idea.
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