Blues guitarist Jim Allchin started from humble beginnings in the deep south. After years of living the life of a starving musician, he then went on to become a world leader in computer software and technology as Co-President of the Platforms & Services Division at Microsoft. Jim left Microsoft in 2007 to get back to [...]
Ya, we know, it’s still Summer. You’re probably still busy nursing your latest sunburns, but if you are even considering releasing something come this Fall or holiday season you better put down the aloe and get to work. Students are heading back to school and the time is ripe for artists to release a new [...]
Pre-Selling your album is one of the best sales tools you have in the direct to fan arsenal. A successful pre-sale campaign takes careful planning, excellent execution, and a solid understanding of your fans. It’s very important to keep up the excitement about the release while not over-hyping or over-selling the event. Yet this IS [...]
I just ran the “direct-to-fan online sales” numbers for Nimbit’s artists, and we’re seeing a split of 58% physical vs. 42% digital products. Are you selling merch, tickets, exclusive signed items, and bundles?
A couple weeks ago, Phil Antoniades (our co-founder) spoke on the How to Build Your Fanbase panel at the Artist Management Conference. In this video excerpt he describes how Ellis Paul used the Nimbit Direct-to-Fan Platform to engage his fans to provide 130k in funding toward the recording of his album “The Day After Everything Changed” [...]
This post was provided by Limelight — a one-stop online tool that allows anyone to clear cover songs quickly and easily, for one low price. Recording cover songs has always been a marketing-savvy way to reach new audiences, build a fan base, and provide an easy way to creatively branch out by taking a “hit” [...]
Selling is hard. Selling is offensive to others. Do you think that way? Although selling is not easy it can be a pleasure to buyer and seller. The image of the self-promoting, pushy sales-type is not a positive one and it is the first image that comes to mind when people think about selling their music. It is no wonder you want to avoid being like that. Indeed, you shouldn’t be like that because no good sales person is. Here are some ideas to help you become the most effective salesperson for your music and your writing [...]
There are dozens of reference books, starting with the Yellow Pages, that list who to call to book a gig. And there are many more that offer tips, tricks, and techniques like this article. Go to www.google.com and type in “booking gigs”. You’ll have plenty of reference material. Here’s a summary of how I do it [...]
Following are, in no particular order, 10 important things you should do before you release your album: 1. If you are hiring musicians (background singers, instrumentalists, etc.) to play on your album, you will need to make sure they fill out a musicians release agreement or talent release form. This agreement is not necessary for [...]
