10 Free Google Tools to Manage Your Music Career

Category Archives: Your Business “Team”

how to build the right business team around you

10 Free Google Tools to Manage Your Music Career

By admin | Published: July 29, 2010

Google is constantly developing nifty applications and technologies to enhance the way we communicate and work online. Because Google survives on advertising revenues these products are all offered at the amazingly low low price of FREE. As a musician in a rather competitive market, it’s important to know and use tools that increase the efficiency of your marketing, managing, and networking efforts. The goal is less time pulling your hair out in front of the computer screen and more time making beautiful music [...]

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Sell Like a Human: How to Make Money Online Without Acting Like a Tool

By admin | Published: July 14, 2010

If I were to create a poll to find out the average internet user’s feelings toward internet marketers, how many people do you think would respond positively?

… And how many of that number would be internet marketers themselves?

Next to perhaps lawyers, the internet marketer probably has the worst reputation in Western business. In may cases, this reputation is largely deserved. Like the telemarketers of old, internet marketers make it their business to interrupt peoples’ days with unsolicited messages, brazen advertisements, and questionable ideals.

It doesn’t have to be this way. You don’t have to act like a tool to make money online [...]

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Tips for Finding the Right Music Licensing Partner

By admin | Published: July 1, 2010

There are thousands of synch licensing opportunities created by hundreds of buyers that are seeking independent music in the United States. Yearly, this is a billion dollar market that is rivaled by an additional billion dollars generated by international buyers. So who’s buying? Television and film remain the largest purchasers in the industry, but new niches such as interactive usages are also appearing as new forms of media/content emerge.

Although the number of placements available to independent labels has increased, the budgets have not. However, that isn’t necessarily a bad thing! Stricter budgets translate into a world of potential for independent labels to dominate a niche that once belonged exclusively to major labels. Also, A demand for better quality music and branded artists has created an opportunity for independent labels to capture business from the (cheap) production libraries [...]

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Avoid These Mistakes! 15 Critical Marketing Mistakes That All Musicians Need to Avoid

By admin | Published: June 23, 2010

Musicians are entrepreneurs whether they want to believe it or not. By writing music under a band name, pen name or even just their own name, they have effectively created a brand that must be properly marketed if it is to thrive and flourish. But there in-lies a major problem: not all musicians know anything about marketing and they will eventually make some critical mistakes that lead to the demise of their short-lived venture. It is, however, the musicians who take the time to learn from past mistakes made by other musicians, and furthermore learn to correct these mistakes, that are the ones who build up the kind of influential brand that has lasting power.

These are 15 potentially crippling, yet ultimately avoidable marketing mistakes that are all too commonly made by the emerging music community, along with tips to help you as an artist to overcome and succeed in the best way possible [...]

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Integrated Music Marketing Campaign

By admin | Published: June 17, 2010

Check out this video from BerkleeShares: Berkleemusic instructor Mike King explains the main elements of an integrated music marketing campaign.

Berklee Shares is:
Individual self-contained music lessons developed by Berklee faculty and alumni.
Free and open to the music community around the world.
A library of MP3 audio, QuickTime movie, and PDF files.
A glimpse into the educational opportunities provided by Berklee.

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Busy is good, right?

By admin | Published: June 8, 2010

Things round the Nimbit office have been pretty crazy lately.  Whether it’s the warm weather, tequila, or new product launches, there’s just a lot of stuff going on.  All of this (mostly the tequila … ) got me to thinking:  when you’ve got too much going on, how do you decide what to actually get [...]

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Copyright's Six Exclusive Rights

By admin | Published: May 26, 2010

Copyright law in the United States provides a copyright owner of a protected work with six exclusive rights in that work:

1. Reproduction
2. The preparation of derivative works
3. Distribution
4. Public performance
5. Public display
6. Public performance of a sound recording in non-exempt digital formats

The first of these rights, the right to reproduce the work, means that copyright owners can control the copying of their works. They have the exclusive right to make copies, or to prevent others from copying their works. This could encompass everything from the duplication of an album or sheet music to the use of a song lyric in another musical work [...]

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Why is Copyright Important to Music?

By admin | Published: May 26, 2010

The foregoing brief history of the music business illustrates the importance of copyright law to the music industry. Copyright is the right of a creator to control various uses and distributions of his or her creations. It is copyright that protects music created and the creator’s right to make money from such music, and without it, there would be no recorded music industry [...]

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How (not to) organize your team

By admin | Published: May 14, 2010

Having a competent team of professionals is key to a successful (musical) career.   This then, taken from “The Gervais Principle” with tongue planted firmly in cheek:   The Gervais Principle: “Sociopaths, in their own best interests, knowingly promote over-performing losers into middle-management, groom under-performing losers into sociopaths, and leave the average bare-minimum-effort losers to fend for themselves.” [...]

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Should I Join a Performing Rights Organization [PRO]?

By admin | Published: May 10, 2010

Question: We are a small independent band, and we write our own material. Our manager advised us to register with a PRO to make more money. What does this mean? Will we actually make money by doing this? Does it cost anything?

Answer: If you are a writer or owner of the copyright in a song or other musical composition, you should consider joining a PRO if your work might be performed publicly in a broadcast medium such as radio or television, played live at music venues, or streamed online [...]

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