Nimbit Case Study: London Symphony Orchestra
Started with Nimbit: 2009
Nimbit Applications Used: MyStore for Facebook

Bio: The London Symphony Orchestra is widely regarded as one of the world’s leading orchestras.  Over a century after it was formed, the LSO still attracts the best players, many of whom also have flourishing solo and chamber music careers. The LSO also draws on an enviable roster of soloists and conductors, starting with Principal Conductor Valery Gergiev, LSO President Sir Colin Davis, and Daniel Harding and Michael Tilson Thomas as Principal Guest Conductors.

Continuing the orchestra’s long association with film music, the LSO has recently recorded soundtracks for “Star Wars: Revenge of the Sith” and “Harry Potter and the Goblet of Fire.” The orchestra also features on radio, TV, computer games and in-flight music programs.

Goal: Increase presence and awareness while while providing an opportunity to purchase and listen to recordings from their own, in-house record label, LSO Live.

Strategy: Utilize Nimbit’s MyStore for Facebook application to provide an interactive, compelling opportunity to engage with fans.  Create reasons to look, vote, comment, check back, listen, and purchase.

The LSO Facebook page offers fans the opportunity to choose which recordings are made available on their Nimbit MyStore.

Results:   “Years ago, it was relatively simple, you placed a CD in the shop, and that was the consumer choice,” explains Gavin Bayliss, LSO Product Manager.  “But the digital revolution has opened up more channels — so we can choose more options, give the consumer multiple choices, and the Nimbit MyStore on Facebook is definitely part of that.  We’ve found over 10,000 new fans there.”  To generate that number of fans in a fairly short time is quite remarkable.

Sales through Facebook are growing, and the number of fans is increasing quite rapidly which is a very strong sign.  “It’s another growing audience,” says Bayliss, “with meaningful interactions, where they don’t have to leave the site to experience the music.”

It’s a clear and important step to let fans consume content on their own terms in an environment they are already comfortable and familiar with.”