Our mission.

The music industry is transforming from a model where a few tastemakers (labels) produced and distributed product to consumers through narrowly controlled channels to a model where artists can quickly and easily create content and provide it directly to fan communities through a variety of wide open channels. Fans have virtually unlimited access via myriad online discovery sites, social networks, and over the air channels.

This shift has created significant market fragmentation, for artists and labels alike. Both need a way to directly engage and manage fan communities in such a way that they become ongoing, direct sales channels.

5 years ago, Nimbit pioneered this space when we started building the most comprehensive platform for direct-to-fan marketing and commerce. At the time, the industry as a whole was not ready to embrace direct to consumer models, but many artist started to make viable careers outside the standard label model by going direct to fans with their material, calling it DIY (do-it-yourself). We started serving these artists, listening, constantly adapting and evolving the platform.

Today, the direct-to-fan channel is essential to the sustainability of nearly every artist at every level. Large segments of the industry are now rapidly adopting the Nimbit platform.

Our mission is to provide THE direct-to-fan business platform that successful artists, managers, labels and the entire music ecosystem use to collaborate and thrive.