Nimbit Unveils Next Generation Direct-to-Fan Platform

Music industry’s first complete all-in-one solution for marketing, sales, and fan management

HOLLYWOOD, CA—April 21, 2010—Nimbit (www.nimbit.com), the music industry’s premier direct-to-fan provider, announced today nimbitPro™, the first fully integrated solution allowing music professionals to easily manage their entire business from one place.  This next generation platform debuts today at the ASCAP “I Create Music” Expo in Hollywood, CA.

With nimbitPro™, artists and their teams can now capture and manage their entire fan base, execute targeted marketing campaigns, generate direct sales across multiple storefronts and distribution channels, and measure those efforts with detailed real-time analytics — all from one easy to use, integrated, and affordable online dashboard.

“Direct-to-fan is the new business model revitalizing our music industry and benefiting artists at all levels,” explains Bob Cramer, Nimbit CEO.  “Today, nimbitPro™ moves the industry forward in a big way — from individual tools and widgets to one complete solution.  This is exactly what artists and managers have been telling us they need to simplify their lives and make direct–to-fan work for them in the real world.”

With nimbitPro™, any artist can now:

• Pre-sell new releases with high value, special edition VIP bundles
• Convert fan interactions into direct-to-fan sales
• Develop fan capture and engagement programs, free tracks for email, and fan rewards
• Create and schedule marketing campaigns to connect with fans via email, Facebook, MySpace, Twitter, and SMS
• Sell direct-to-fan through custom storefronts on their website, Facebook, and MySpace alongside distribution to iTunes, AmazonMP3, and others, with complete digital and physical fulfillment
• Integrate sales history, fan activity, and social media to instantly measure and monitor success

…easily from one place, for under $25 per month.

“Everything I need to see is right in front of me without the need to call multiple people or check different sites.  This eliminates guesswork leading to faster success, minimal development time, and more money for my artists,” explains Michael Creamer of Creamer Management who uses Nimbit to help the careers of artists including Kay Hanley, Superdrag, and Cassavettes.

First generation direct-to-fan (D2F) was comprised of independent tools, widgets, social networking sites, and messaging platforms.  It worked well, but required extraordinary time and effort to implement and coordinate.  “We continually talk with artists and managers to keep our focus on real solutions. Having a single, centralized place to manage all of your fan messaging, storefronts, promotions, and direct sales while tracking fan activity truly maximizes productivity,” explains Phil Antoniades, Nimbit co-founder.

Years in the making, nimbitPro™ represents a significant evolution of the company’s proprietary technology.  “This launch is a realization of the vision we architected from day one,” explains Nimbit co-founder and CTO, Patrick Faucher.  “We’ve now delivered an end-to-end platform designed for long term, profitable fan relationships and music careers.”

About Nimbit

Nimbit is the industry’s leading direct-to-fan platform, powering the brands and businesses of over 15,000 successful artists, managers, and emerging labels. A complete solution for fan marketing, sales, and business management; Nimbit ensures long-term sustainability and success by fostering strong, interactive, lifelong, and profitable fan relationships.  Founded in 2002, Nimbit, Inc. is headquartered in Framingham, MA.  For more information, please visit www.nimbit.com .

About ASCAP “I Create Music” EXPO
The ASCAP “I Create Music” EXPO is the premier conference for songwriters, composers and producers.  This year’s three-day conference features a conversation between Bill Withers and Justin Timberlake, Quincy Jones being interviewed by Ludacris, an interview with John Mayer, and numerous panels, workshops, master classes, One-on-One sessions, song critiquing, networking events, product displays, state-of-the-art technology demonstrations, performances, and more.  All music creators, publishers and executives – regardless of their performing rights organization affiliation – will benefit from this unique creative event, which covers all genres of music and is designed around personal interaction, education and networking.  The EXPO takes place April 22-24, 2010 at the Renaissance Hollywood Hotel, in Los Angeles, CA.  For more details, please visit www.ascap.com/expo

Press Contact: Carl Jacobson

press @ nimbit.com or 508.663.4244
www.nimbit.com

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