In the few short years since Social Media has invaded our lives many artists have been steamrolled into picking up the technology, but few have been trained in how to use SM. Not that there is a huge difference between how an individual uses Twitter vs the way a band uses Twitter, but there is a difference.
Band SM means you must know how to interact on 2 levels. You must have an idea of what is appropriate for your social group (your fans) and what media (twitter, fbook, YouTube) will work for you. Blasting away on Twitter about anything and everything may work for you IF you’re a singer songwriter whose already revealed much in your music [...]