One of the best ways to get your fans excited is to offer a cool piece of limited edition merchandise. There’s a certain percentage of your fans who will buy anything you put out…you just need to give them reasons to buy.
There’s no limit to what you can offer
Here at Nimbit, we’ve seen artists have success with everything from t-shirts, to shot glasses, handwritten lyrics, original artwork, thongs, even mexican wrestling masks. There’s no limit to what you can offer, other than your creativity (and maybe some laws in your local jurisdiction).
It’s great promotion
Creating a unique item for sale gives you a chance to show off your other creative talents, or collaborate with local artists which can further increase your reach. Depending on how unique it is, your merch can become a conversation piece for your fans, they might wear it or display it, which will further promote you as an artist. Another benefit of selling merchandise is you can usually create it rather quickly, and that can give you something to offer your fans during the stretch between music releases.
All the benefits sound great, don’t they? If you want to be successful with your merch there are Three Laws you have to follow:.
LAW ONE – Stay True To Yourself
You need to make sure what you’re selling is true to your band’s image and something your fans want. If you make Norwegian electro pop music, the wrestling masks may not cut it. If you’re a gospel group, the thongs and shot glasses may be out.
LAW TWO – Multiplicity aka 1+1=3
One of the best things you can do with merch is create bundles of it with your music. We’ve found artists have increased sales by as much as 40% by including a shirt, hat, autographed items, etc. And their fans love them for it.
LAW THREE – Fans want Something Special
Make sure the merch you’re offering is a limited edition or if you can, a one of a kind item. Exclusivity makes things special, and who doesn’t want to do something special for their fans.
The Best Way to Sell Your Merch
With a NimbitPlus account, you can sell all the swag you’ve ever dreamed of: shirts, stickers and hats, posters, books, thongs and the wrestling masks – you name it and you can sell it. You can sell physical and digital merchandise to fans using the same storefront and shopping cart. You can create bundles. You can do presales. Best of all, we handle the warehousing and shipping…saving you a drive to the post office or a call home from the road to fulfill your orders.