The Ultimate Guide to Selling and Promoting Your Music on Facebook
Since launching the new Nimbit Spotlight Store for Facebook, we’ve had thousands of artists sign up. We’re thrilled with the response and have provided a series of tips and articles to help you get the most out of your music promotion and sales on Facebook. To make life easier, we thought it would be convenient to provide all of those articles & tips in one blog, so here it is…
How to Sell on Facebook
In the video below see how easy it is to start selling your music on Facebook with the Nimbit Store. Also learn why as an artist you need to be using a fan page for your music, not your personal Facebook page.
We all know how important Facebook and Twitter can be to developing a deeper connection with your fans. What’s not as obvious is what are the best ways to use social networks to promote your music, get new fans, and turn those ”Likes” and “Follows” into music sales. Nimbit’s Roundtrip Promo Tool walks you through the process of promoting your music or merch on Facebook, Twitter, and more. Read 6 Easy Steps to Promote Music on Facebook and Twitter.
Facebook. You know how valuable and vital it can be to a musical career and a musician’s connection to fans. But just having an account isn’t enough, and today there are unspoken rules and powerful tools that you can harness with Facebook. How do you get noticed? How do they differ? What are the best ways to connect without annoying fans? This presentation explores social marketing best practices, tailored to Facebook, in particular addressing the changes to Timeline.
Our VP of Marketing, Carl Jacobson wrote an indepth piece for ASCAP that covers selling, how to engage fans, suggestions how to get fans to promote you, and how to advertise to new fans using Facebook. Read the article on the ASCAP site.
Nimbit Co-founder and CTO Patrick Faucher also provided an article for knowthemusicbiz.com that is a great guide on making sure you are covering your bases when it comes to making your music available and more importantly accessible to potential fans.
1. Use Questions, Polls and Quizzes to Engage Your Community
2. Reward Your Fans
3. Let Fans Behind-the-Scenes
4. Use a Facebook Storefront to Turn Fans into Buyers
As you can imagine, because of Nimbit’s popular Facebook Store, Mashable included mention of Nimbit on tip #4. The entire article has some great advice, check out 4 Facebook Marketing Tips For Entertainment Brands on Mashable’s website.
More Facebook Tips on the Nimbit Blog
Here are a couple more simple examples of things you can do to improve your Facebook Fan page:
Nimbit’s new Spotlight feature is a compelling showcase that offers everything you need to create a personalized, custom “window display” for your store on Facebook that is seamlessly integrated with Nimbit’s fan commerce and promotional tools.
If you’re really looking to grab people’s attention on Facebook, it is important to install your Nimbit Store for Facebook, and start showing off your Spotlight. Already got the Nimbit Store installed on Facebook? Then log-in to Nimbit and click on Stores to set up your Spotlight, it just takes a few minutes.
Nimbit Spotlight enhances your Facebook Timeline page with:
- Sell music, CDs, merch, and tickets without the need to send fans away from Facebook or to other applications
- A featured product promotion
- A video player for promo videos or personal messages to your fans
- An audio player for your featured track or album
- Custom header image and bio
- Next gig notification
- Fan rewards, such as a free track for email
- Social Sharing: fans can leave Comments, Like, and Share products to promote artists to their friends on Facebook and followers on Twitter
- Tracks can be shared and listened to via a Facebook Ticker, Wall and Timeline Player